The titles from the site HTML are processed by Google and returned in the SERP HTML truncated to word boundaries. The most significant change is that as expected, Google have modified their truncation point for page titles. It’s also worth noting that Google’s logic is now much more complex than this previous simple solution. While a fairly large majority of results are word truncated, we are still seeing some mid-word CSS truncation at play as well. This is how this snippet now appears, with Google’s updated truncation at word boundaries – You can see Google’s older truncation mid word from our previous blog post – With the new release, we wanted to share some of the new findings from our research into reverse engineering their logic. So as predicted, a few weeks ago Google made an update to truncate at word boundaries again and hence we have updated the SERP Snippet tool in our SEO Spider. Google may resolve this so that titles are chopped off at word boundaries as before, rather than in the middle of a word. The upshot of this change is that text is no longer truncated at word boundaries (before or after a word). However interestingly, Google are still internally truncating based on 16px, but the CSS will kick in way before their ellipsis is shown due to the larger font size. Google now use 18px Arial for the title element, previously it was 16px. Some of you may have read our previous post about the changes in Google’s display of search results and our own analysis of how Google truncates SERP snippets based on characters’ pixel width.
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